Netflix sets to launch its low cost New Subscription plans in india.

On-demand video streaming OTT platform Netflix has now tends to increase their subscribers base in india.

Netflix has framed a new subscription plans for some new and existing subscribers in India that delivers streaming in high-definition (HD) quality and supports viewing across mobile, tablet and computer screens (but not TV). The monthly tier is priced at 349 Indian rupees ($4.70).

As Netflix’s traditional monthly subscription offering starts at 499 Indian rupees ($6.69), which restricts streaming quality to standard definition, and goes as high as 799 Indian rupees ($10.70) that supports simultaneous viewing (up to four) and streaming in ultra-high definition (4K).

A Netflix spokesperson confirmed the new test to TechCrunch.
“We launched the Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer brings. We’ll only roll it out long-term if they do,” the spokesperson said.

The timing of the new test is no coincidence. Earlier this month, Netflix debuted “Indian Matchmaking,” an eight-episode show that follows matchmaker Sima Taparia as she works with singles and their families in India and the U.S. to find desirable mates for marriage.

“Indian Matchmaking,” which has received mixed reviews, has still managed to generate more buzz than any other India-focused show or movie Netflix has produced to date. Arif Janmohamed, a partner at Lightspeed, said he believes the show has finally enabled Netflix to “crack the Next Billion.”

The streaming giant, which has amassed nearly 193 million subscribers, has been exploring different strategies to make inroads in developing markets as it looks to maintain its growing momentum.

Source from TechCrunch.